Campaign

PET INFUSION SYSTEM

Client

Bayer Pharma AG / Medrad® Intego

The Medrad® Intego system represents a new standard of care in fluorodeoxyglucose infusion in positron emission tomography (PET). "Touchless" operability as well as auto­mated dose preparation and injection protect radiographers and doctors from radiation exposure.

Our work:
Development of a global multi-channel launch campaign

Client

Bayer Pharma AG / Medrad® Intego

The Medrad® Intego system represents a new standard of care in fluorodeoxyglucose infusion in positron emission tomography (PET). "Touchless" operability as well as auto­mated dose preparation and injection protect radiographers and doctors from radiation exposure.

Our work:
Development of a global multi-channel launch campaign