We Healthcare for You
As an agency specializing in the healthcare sector, we see ourselves primarily as marketing experts and creative people with a strategic focus. We understand and communicate healthcare – in a novel, surprising and persuasive way. On all channels. Whether interactive, print or expo – we ensure lasting brand impressions.
The agency was founded in 1996 with the goal of developing project-based communications solutions for large enterprises. Today our 18 employees oversee complex budgets for corporations and SMEs.
Our clients
Our services at a glance
>Strategy
We understand ourselves as a pulse generator and a long-term partner in the development process of brand and communication strategies. The question we ask ourselves is: What is important for the doctors in the corresponding indication? How does the buying process work in detail? Which media will be used in which way? What concerns, wishes or fears does the patient have? That way we create the basis for valuable brand relationships – for people and businesses.
- Competitor analysis
- Target group analysis
- Business analysis
- Analyses of product and supply structure
- Brand identity and brand positioning
- Guiding idea development
- Consumer path and communication architecture
- Marketing design
- Action planning
The “look and feel” of a brand should be consistent across all formats. For print production that means detail work, because in the end printed material is also a haptic experience.
- Corporate design
- Campaigns
- Advertisements and billboards
- Editorial design
- Brochures and sales folders
- Stand-up displays, catalogues and customer magazines
- Packaging
>Medical Content
An accurate research of scientific basics is always the requirement for a successful healthcare marketing conception. A deep understanding of the target group makes the difference. It is about understanding the need structure and communication processes. Here we develop passion and meticulousness – being it in the patient as well as in the specialist group communication.
- Study summaries
- Comprehensive articles and reviews
- Medical scientific presentations
- Concepts and texts for mailings, product brochures, websites, detailings
- Creation of training material
- Concepts and texts for healthcare apps (Rx, OTC, medical technology)
>Digital
We develop digital media with usability and the healthcare brand in mind. That way we can ensure that brand experiences are consistent also in the digital world. Because our world changes quickly we monitor the digital development und user behavior in the healthcare market everyday.
- Brandend interaction design
- Websites, landing pages, microsites, portals
- Mobile apps
- Web analytics
- Search engine optimization
- ePanels
- CMS development and maintenance
Heads
Oliver Aretz
Managing Director Creation
Owner
aretz@aundw.com
Oliver Aretz was born in Wuppertal in 1963. He studied visual communication with a focus on editorial design and film at the University of Essen, the former Folkwang Hochschule. As a “Berliner-by-choice,” he has been responsible for creative direction at A UND W since 1996 and is responsible for all processes related to event, design and campaign concepts.
Aretz is also a passionate pioneer of high-quality design and attention-grabbing communications solutions in the pharmaceutical industry.
Jan Wintzer
Managing Director Consulting
Owner
wintzer@aundw.com
Jan Wintzer was born in 1966, and studied economics and journalism at the Free University of Berlin. After his studies, he first gained experience as management assistant and later as Head of Marketing in consumer products marketing. He has been in charge of concept and strategic consulting at A UND W since 1996.
David Diederich
New Business Manager
Senior Consultant
diederich@aundw.com
David Diederich, born in 1965, holds a degree in business administration and music. For many years he worked in the sales force, implementing marketing and sales campaigns. For over ten years he has been working as a consultant and an innovative motivator to help clients from the pharmaceutical and medical industries to get more attention and business with their target audiences.
Contact
Agentur für Kommunikation
GmbH & Co. KG
Rosenthaler Strasse 51
10178 Berlin, Germany
T +49 (0) 30 288 779 0
F +49 (0) 30 288 779 20
info@aundw.com
www.aundw.com
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