A global Customer Communication Campaign was to be developed to strengthen the Bayer brand in the business area radiology. Core message: "Bayer has a deep understanding of what radiologists do. Radiologists deserve special appreciation because they assume the central role of pointing the way in the process of patient care.
Development of the global campaign and the campaign launch at the European Congress of Radiology (ECR), development of other media for internal and external communication
Photo Credit: Britta Radike