Campaign

Clear Direction

Client

Bayer AG

A global Customer Communication Campaign was to be developed to strengthen the Bayer brand in the business area radiology. Core message: "Bayer has a deep under­standing of what radiologists do. Radiologists deserve special appreciation because they assume the central role of pointing the way in the process of patient care.

Our work:
Development of the global campaign and the campaign launch at the European Congress of Radiology (ECR), development of other media for internal and external communication

Photo Credit: Britta Radike

Client

Bayer AG

A global Customer Communication Campaign was to be developed to strengthen the Bayer brand in the business area radiology. Core message: "Bayer has a deep under­standing of what radiologists do. Radiologists deserve special appreciation because they assume the central role of pointing the way in the process of patient care.

Our work:
Development of the global campaign and the campaign launch at the European Congress of Radiology (ECR), development of other media for internal and external communication

Photo Credit: Britta Radike