Branding

From now on, it's fizz for me

Client

Apogepha GmbH

Urol® has fallen out of the co-payment scheme due to its status as a phyto­pharma­ceutical. This necessitated a repositioning of the brand.
The target group was no longer doctors, but patients and pharmacists. Therefore, the brand's presence needed to be significantly more striking and emotional.

Our work:
Transformation of the entire brand identity, from packaging to POS material

Client

Apogepha GmbH

Urol® has fallen out of the co-payment scheme due to its status as a phyto­pharma­ceutical. This necessitated a repositioning of the brand.
The target group was no longer doctors, but patients and pharmacists. Therefore, the brand's presence needed to be significantly more striking and emotional.

Our work:
Transformation of the entire brand identity, from packaging to POS material