Campaign

The Power of Contrast

Client

Bayer Pharma AG

The MRI contrast agent Gadovist® can be used in different parts of the body.
A global campaign was to raise awareness about the per­for­mance and the many uses of Gadovist®. At the center of the campaign is a key visual series with aesthetic representations of the relevant body region and 3D illustrations of vessels or organs which point to the respective indication.

Our work:
Design, development and implementation of the global campaign with different indication-related motifs for print and digital publishing

Client

Bayer Pharma AG

The MRI contrast agent Gadovist® can be used in different parts of the body.
A global campaign was to raise awareness about the per­for­mance and the many uses of Gadovist®. At the center of the campaign is a key visual series with aesthetic representations of the relevant body region and 3D illustrations of vessels or organs which point to the respective indication.

Our work:
Design, development and implementation of the global campaign with different indication-related motifs for print and digital publishing