Campaign

Z-HYALIN® MULTIPACK

Client

Carl Zeiss Meditech AG

Carl Zeiss Meditec AG offers high-quality solutions for the surgical treatment of eye diseases. It is estimated that each year, more than 15 million cataract surgeries are performed worldwide. In order to optimize workflows for surgeons in the field of consumables, ZEISS is the first to globally offer ophthalmic premium viscoelastics (such as Z-HYALIN® plus) in practical and environmentally friendly multi-packs.

Our work:
Analysis of target groups and the competition, customer value analysis, idea development and campaign concept

Client

Carl Zeiss Meditech AG

Carl Zeiss Meditec AG offers high-quality solutions for the surgical treatment of eye diseases. It is estimated that each year, more than 15 million cataract surgeries are performed worldwide. In order to optimize workflows for surgeons in the field of consumables, ZEISS is the first to globally offer ophthalmic premium viscoelastics (such as Z-HYALIN® plus) in practical and environmentally friendly multi-packs.

Our work:
Analysis of target groups and the competition, customer value analysis, idea development and campaign concept